Privacy and cookie policy

Last updated: 21 September 2026 · Versione italiana

This page explains which personal data I collect through the website www.makeweddingstudio.it, why I collect it and how you can control it, as required by Article 13 of Regulation (EU) 2016/679 (“GDPR”). This is a translation of the Italian policy, which prevails in case of any discrepancy.

1. Data controller

Marco Cellai – Make Wedding Studio, Via Torquato Tasso 99, 50066 Vaggio (FI), Italy, VAT IT06794210481.
For any question about your data you can write to info@makeweddingstudio.it.

2. What data I collect

• Data you send me through the contact form: your names, email address, wedding date and venue, where you are from, number of guests and days, and the text of your message. The same applies to any data you send me by email, phone or WhatsApp.
• Technical browsing data: like any website, the hosting provider’s servers automatically record some technical information (IP address, date and time of the visit, page requested, browser type). It is needed for the site to work securely and is not used to identify you.

Please do not include special categories of data (for example health information) that are not needed to organise the service.

3. Why I use it and on what legal basis

• To reply to your enquiry and send you availability and a proposal. The legal basis is taking steps at your request before entering into a contract (Art. 6(1)(b) GDPR), so no separate consent is required.
• To provide the photography service, if you decide to book it: performance of the contract (Art. 6(1)(b)) and compliance with tax and accounting obligations (Art. 6(1)(c)).
• To keep the website secure, using technical browsing data: legitimate interest of the controller (Art. 6(1)(f)).
• To count visits with Google Analytics, to understand which pages are read: only if you agree through the banner (Art. 6(1)(a)). You can withdraw your consent at any time.

I do not use your data for newsletters, advertising or profiling, and I never sell it or pass it on to anyone for these purposes.

4. Do you have to provide it?

No, it is your choice. Without your names and email address, however, I cannot reply to you. The other fields of the form are optional and only help me prepare a more accurate proposal.

5. How long I keep it

• Enquiries that do not lead to a booking: deleted within 12 months of our last contact.
• Clients: kept for the duration of our relationship. After that, I only keep tax and accounting records for the 10 years required by Italian law (Art. 2220 of the Italian Civil Code).
• Technical browsing data: for the time strictly necessary, according to the hosting provider’s policies.

6. Who can see your data

• Aruba S.p.A., which provides website hosting and email and processes data on my behalf as data processor. Its servers are located in the European Union.
• Collaborators such as a second photographer or a videographer, only if you choose to add them to the service and only as far as needed to organise it.
• Accountant and advisers, for tax and accounting obligations.
• Google Ireland Limited, which provides Google Analytics, but only if you have accepted statistics.

The data you send through the form stays in the European Union and is never made public. If you accept statistics, the data collected by Google Analytics may also be processed in the United States by Google LLC, which adheres to the EU-U.S. Data Privacy Framework.

7. Cookies and statistics

This website uses Google Analytics to know how many people visit it and which pages they read. It is the only tool that stores information on your device.

• It does not start on its own. On your first visit a banner appears: until you press “Accept”, Analytics stays switched off and no statistics cookie is installed.
• You can change your mind at any time through the Cookie preferences link at the bottom of the page.
• Cookies used: _ga and _ga_<ID>, set by Google only after consent to tell visits apart; they last up to two years. Google states that Analytics 4 does not log IP addresses.
• Your choice, accepted or refused, is kept in your browser’s storage so that you are not asked again on every page. This is technical information and needs no consent.
• The site uses no advertising or profiling cookies and loads no other external services: fonts and images are hosted on the site itself.

8. Your rights

At any time you can ask me to:

• confirm what data I hold about you and receive a copy (Art. 15);
• correct or complete it (Art. 16);
• delete it (Art. 17);
• restrict its use (Art. 18);
• receive it in a machine-readable format to transfer it to someone else (Art. 20);
• object to processing based on legitimate interest (Art. 21).

Just write to info@makeweddingstudio.it: I will reply within one month. If you believe your data is not being handled correctly, you can lodge a complaint with the Italian Data Protection Authority, the Garante per la protezione dei dati personali, or with the supervisory authority of the country where you live.

9. Changes to this policy

I may update this page, for example if I add new services to the website. The date of the last update is shown at the top.

Make Wedding Studio · VAT IT06794210481